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Comment by rubber_duck | Hacker News Reader

I wonder how much money you get for the embedded brands. Like I went to see dr. strange this weekend and I immediately noticed Microsoft Surface and Adidas prominently focused in two scenes. Not classical advertising but it surely pays, and considering it's a Marvel it must have cost quite a bit, but I'm sure you could find some brands interested in 300k viewers depending on the content.

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I giggled a bit when he chucked the Surface on the floor. As a proud owner of a Pro 3, that's highly relatable... :D

I've never minded the on-screen product placement in movies. It just makes things more immersive, IMHO. Certainly better than the hamfisted style of advertising seen elsewhere. I'm not sure how effective it is at moving product, though.

>I've never minded the on-screen product placement in movies.

Actually the Adidas logo was quite out of place in that movie for me - the color was really out of place in the scene (probably to draw attention), they usually try to balance the colors in the scene and this really broke my immersion. The Surface part on the other had was nice, it didn't sacrifice anything and it added an interesting detail.

To be honest I didn't even notice the Adidas logo. shrug Apparently that product isn't "for" me. Ha.

Which scene are you referring to? It looked like Strange was wearing Yeezys in the opening operating room scene, but I don't remember seeing anything else.

The one where he talks to the guy at the basketball court asking him how he's walking again - when the guy turns there's a huge (teal or blue or some such color) Adidas logo on his back that looks very out of place in that scene at least for me.

Product placement is a big money source for film & tv.

e.g. http://www.cbc.ca/radio/undertheinfluence/show-me-the-money-...

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