A citizen is a normal person in contrast to the military (and unfortunately, lately the police).
A consumer is a normal person in contrast to manufacturers/media companies.
define 'citizen' - > a legally recognized subject or national of a state or commonwealth, either native or naturalized.
Oh indeed. Not sure how that happened.
In any case, my point is that the words are used in different contexts to emphasise different things. People don't talk about "citizens" in the context of the media market, because legal nationality isn't really relevant to the topic.
Better to just call them people, which is factually correct, implies they should have equal treatment, and is somewhat more relevant WRT the commercial nature of TV unless you're trying to use TV commercials to sell something that would appeal to people based strongly on nation of citizenship like Mexico flags or immigration lawyer or language learning products or similar.
(Yes, I hate the word "content" in this context too)
But for television and movies, I'm just sitting back and enjoying it the way I would a good meal or a good cocktail. I'm not interacting with it in the way I'd interact with a video game or a board game. I'm not using it to create anything except maybe in the most abstract way of "enabling me to make connections with other people who also like the show/movie".
And I'm fine with that. I like the new popularity of serialized television as much as the next guy because it can be more akin to reading a novel in its own way. I'm being entertained and sometimes mentally stimulated by it even though I'm not creating or doing anything else.
And other times I prefer something interactive like a game or something creative like my ongoing quest to get better with hobby electronics. If anything, my only complaint is that I sometimes feel like I've already watched everything I'm interested in seeing. Skimming Netflix or Amazon Prime Video or rentals from the Play Store(or even torrents when I get really bored and run out of ideas) for stuff to watch is a lot more common now than it was 5 years ago when I hadn't been using the services for as long.
I guess I just treat Netflix and Amazon the way I used to treat basic cable: I can't always count on a specific thing being there but if I skim through the options, there's usually something to watch. For the relatively low cost, I find it generally worthwhile.