Shell Helix Ultra engine oil advertised using a transparent Nissan 370Z

I wish I had something more insightful to say other than "very clever". I do wonder where this car will end up after the shoot. The corporate headquarters? The ad agency lobby? A science museum? Barrett-Jackson?

Making of:

http://www.youtube.com/watch?v=W3HM1bQzubw&feature=playe...