Dominating the robot vacuum market has never been irobots problem. They still haven't figured out what's next.
This is a similar story to Fitbit and GoPro, once you've own the market you're after, then what?
This is a similar story to Fitbit and GoPro, once you've own the market you're after, then what?
I've tried cheaper competitors and they aren't even close to how well Roomba's work. As long as they keep building the best quality robots, I'll keep buying them. If they divert resources to a new market and forget about their main product (kind of like Apple has with Mac), I have no issues in buying a competitors product if it's better.
Then on to lawn mowing. They have figured this out already, just none of them have as much name recognition as the roomba.