From what I read here, I think they are aiming for a system that has 'enough' resolution on the entire field of view.
'Enough' is retina resolution, but only on the fovea, and way less the further away you go from the fovea. That can significantly decrease the amount of work needed to render a scene.
Moreover, color-wise, you don't need color except for the center of your field of view (you need cones to see color, and cones can only be found in the fovea).
Building such a screen probably isn't that hard; you would need to build new production lines because everything out there is built for rectangular grids of equal-sized pixels, but that probably is 'just' a matter of investing money and time.
Writing the software to efficiently draw scenes on such a screen probably is a bit harder; there will be lots of optimizations that need to be discovered (what's the equivalent of Bresenham line drawing, for example?)
The biggest challenge will be to keep the high-resolution part of your screen centered on where the retina looks. That requires eye tracking and some way to move your screen. Saccades move at hundreds of degrees per second; you would have to match that.
If that's what they are building, and they succeed, I think it will take over the world, even if they initially sell it at $5000 an eye.