Right, but the point is that __someone__ has to set that up. Internally, you could use Kubernetes to build something very similar to this. But, then you have to support that yourself and need to hire people to manage that. As Hyper advertises, this takes away from your concern as a software developer: software development.

Hyper allows for the creation of a minimum viable product that you can move around. I can start on Hyper and then move to pure AWS/Kubernetes/mesos/swarm when and if I determine it makes sense to have people spending time managing the AWS infrastructure and handling deployments.

I haven't used Hyper, but this idea is really cool in principle. I'm excited to see how well they actually do it. It really seems like the Heroku of containers.