Or AKA "Oh hey look at us, we're the weak guys now! We need all the assistance we can get!"
What most petroleum companies say, as the article indicates, is that oil demand is going up for a good while longer. That's because if the idea gets around that demand is going to peak, they won't be able to borrow the gigantic amounts of capital they need to keep drilling new wells.
Alternative hypothesis: it's simple denial, much like Nokia and more recently RIM.