Historically, that's exactly what newspaper editors did. The algorithmic approach has the potential to offer greater transparency, but not if the algorithm isn't published.
Furthermore, now that Facebook is in a near-monopolistic position when it comes to picking winners and losers in what we read, acknowledging that fact publicly would be the bare-minimum first step they could take towards accountability. Then we can have a more open discussion about how news stories ought to be judged and propagated (or not).