Just try to explain to everyday people just how hard the problem is, the technical in and out, the practical miracle that it all works in almost all the cases, that all the error prone complexity can be eliminated by acknowledging that it's the same time everywhere all the time. They will not understand and they will not care. They will most likely consider you crazy. Like Don Quixote tilting at windmills.
We implement technical solutions to hard problems in order to simplify daily life for the 99.9% of people who do not care about things like timezones. Not withstanding the elimination of DST, this article is asking for the opposite. Furthermore, behind the scenes we already deal with time in the agreed upon standard.
If your dates are not stored in UTC in your database, you are doing it wrong. If your API and client software do not deal in dates in UTC, you are doing it wrong. If your dates are not localized when displayed to end users, you probably have very unhappy users.