> “The economy — that’s all of us — would receive a permanent ‘harmonization dividend’ ”— the efficiency benefits that come from a unified time zone.
But this editorial is pretty light on actually supporting that. The basic argument seems to be that it reduces 'translation costs'. But..does it? What about the benefits of being able to refer to times without having to localize them? If my friend on the other side of the country says "I woke up at 9 this morning", I have a pretty good idea of what that means. If we used this new system, i'd have to mentally translate.
In terms of scheduling things, it would get easier in some ways and likely harder in others. If say, I want to schedule a conference call at 3, yes, 3 is the same time for everyone, but i'd still have to do some mental sanity checks to ensure that that time is reasonable for everyone who might be participating.
Overall, is there really an efficiency gain to be had here? I'm not taking the firm position that there isn't, btw. Just a bit skeptical and curious to hear a better argument in its favor if anyone has got one.