This is essentially equivalent to just leaving a section blank. I do that all the time for races that I don't know anything about. For example, I don't have any opinion on school boards and certain other local elections, so I leave those races blank.
Not voting signals you don't care about the choice, voting NOTA signals that you do care, but you find the choices unsuitable.
Imagine if everyone but one person voted NOTA, but the one non-NOTA vote decided the election.
Likely (though I might go for McMullin, as he's available in my state).