I have developed a new theory about wine and selecting bottles you/I like.

The theory is that pallets for wine develop over time as you drink more, similar to how beer will change. When I was 16, all beer tasted terrible. Then at 19 we 'upgraded' to bud light.

Now 15 years later I drink for taste and I like IPAs,or other non standard pilsner.

For me, I'm a beginner wine drinker so I do not want the complexity of fancy wine. I ask for 'beginner, fruit forward' and not expensive wine and have had amazing results. The problem is that pallets are different so blind taste tests won't solve the problem

In 15 years, I'll probably 'upgrade' again.