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Comment by jrockway | Hacker News Reader

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jrockway·

The author comments that he doesn't like their new logo.

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The greater point is that 727 hours of staff time were spent on it.

Is that a lot of time for a logo redesign? I've spent more time brushing my teeth than that.

If you're younger than 29.88 years old: no, you haven't.

https://www.wolframalpha.com/input/?i=(727+hours+%2F+(4+minu...

This is assuming you've brushed your teeth for two minutes, twice a day, since the day you came out of the womb.

I'm not. I do know how to do multiplication.

I didn't mean to insult you, just thought it'd be fun to do the math for anyone else who was scrolling by and didn't care to.

If I offended you, I'm sorry.

Not offended :)

That is a great point in favor of it being a hit piece, because that's wrong - rndmize pointed out below [0] that it's a misinterpretation of the report.

[0] https://news.ycombinator.com/item?id=12862065

727 hours/10 hours a day = 72.7 days.

roughly 22 working days per month.

72.7/22 = 3.3 months

As far as logo design goes, this is actually pretty fast. Most companies I've dealt with stuff like this usually takes much, much longer depending on how picky the founders are.

I paid $5 for a logo on Fiverr that took the artist about 3 days (general turnaround time, not active work time). To this day, I feel really bad about taking advantage of an artist like that.

Divide 3.3 months across multiple people (say 5), and you get less than 3 weeks.

Also worth mentioning is the $X million dollars spent on redesigning Merrill Lynch's logo. The only redesign that occurred was a different angle view of the lion.

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