Car insurance rates to be determined by Facebook posts

As a person who uses no social media, this post exemplifies what my fear is: penalizing people who choose not to use social media, and a "non opt-in" approach to digital rating. A Yelp for people, regardless of their own will. In the future, will they deny coverage to those who don't have a Facebook, or just jack up their rates?

EDIT: looks like they have stopped the program. Privacy wins