"Mobile advertising revenue represented approximately 84% of advertising revenue for the third quarter of 2016, up from approximately 78% of advertising revenue in the third quarter of 2015."
Is advertising dead on the desktop?
Is advertising dead on the desktop?
You want to reach the cool kids, you must advertise on Instagram, and the only serious way to use ig is the app.
https://i.gyazo.com/5d48e7d926ad5e237536c9dfb99d6aa1.png
https://i.gyazo.com/0194219ec43f3ce6e386f9d5b2443bc3.jpg
https://i.gyazo.com/e7904940fab2d6b610cbac5f83d119d8.png
The last one is a gif or video.
Which looks to have at least some useful tools: https://blogs.constantcontact.com/instagram-business-account...
Now I'm not saying every Instagram model getting endorsed for posting about some company's fitness gear has a business account, but I'm also sure that number isn't zero. There's a gray area where if you're making enough money off that type of thing, or are close enough to get there with the right nudge, that it probably makes sense to buy into it even though you're not necessarily running a business.
Essentially, you're paying into being (or becoming) a professional celebrity. My guess is the number of users in that niche isn't trivial.
It could mean that the only thing keeping the ad supported internet alive is the lack of AD blockers on mobile operating systems.
Daily active users (DAUs) – DAUs were 1.18 billion on average for September 2016, an increase of 17% year-over-year. Mobile DAUs – Mobile DAUs were 1.09 billion on average for September 2016, an increase of 22% year-over-year.
On another note (related to the link I just provided), is it me or is that Google AMP service completely heinous? It seems to hide publisher content behind Google URLs and nearly force publishers to integrate to it to land in top results. Why aren't people pissed about this "takeover"? What am I missing?
[0] https://www.google.com/amp/amp.timeinc.net/fortune/2016/06/2...
* all time location tracking
* inability to block ads (firefox allows to block ads on android)
* making it harder to induce compulsive fb usage (its addictive)
* battery usage (this is huge, try it)
Same for my fiancee.
if so, worrisome.
This is a strange complaint. A couple years ago, Facebook was making 90% of its money on the desktop, and people were saying the same thing. Now they have (very successfully) diversified, and the complaint is still there?