Apple's not just selling a phone, it's the entire lifecycle experience: that includes the buildup, the unveiling, the opening of the presents. It's precisely like Christmas, and Steve Jobs is Santa. For those of us who buy into this ritual, what Gizmodo did is like tell us exactly what our Christmas present will be in August
So what? It's about time that Apple was welcomed to the real world product leaks that happen every day with companies with size of Apple. I think the key here is how Apple deals with it now that everyone is watching.