Phil Schiller, their marketing chief said:
> To put more than 16GB of fast RAM into a notebook design at this time would require a memory system that consumes much more power and wouldn't be efficient enough for a notebook.
ref: http://www.theverge.com/2016/10/28/13460496/apple-macbook-pr...
Nice to get a reply from the top as I was wondering why it was 16GB max too. I can't comment on the veracity.
I'm a Windows user, if that makes any difference.