I think is somewhat of a gimmick, too, but withhold my judgment until I've tried it or at least have heard from many people that it indeed is
No escape key. Less touch space than a Surface Studio. Lame.
I suspect that the missing physical escape key will not be much of a problem because, from what I have read, the left and right edges of the TouchBar have a fairly fixed layout, so muscle memory will work there. Also, those who really need haptic cues to find the key will learn to slide in their finger from the left end or use the number keys to find where the TouchBar starts without having to specifically look at it.
Also, I don't think Apple would add such an expensive piece of kit (I doubt the price difference is mostly margin. Can you buy LCD panels of that size or were they specially made for them? How hard is it to make such a thing robust? A thin stroke of glass breaks easier than a full screen) if they thought it to be a UI nightmare.
But since I know so little details of this, that's mostly guessing.