It's Harder to Get an Uber or Lyft If Black

Why bother showing your name to the driver before the ride starts?

I understand the need for the reverse. As a customer you want to know the type of car, color, and the name/pic of the driver helps identify them as well.

But unless you're going to show a pic of the passenger to the driver with the intention of the driver being able to spot them (which would lead to MUCH worse things than "Tyrone" not getting a ride), I see no point of giving any info about the passenger besides a statistical star rating.