Got an idea:

The Punisher

1 - article has bad headline

2 - submitted to site with author's email and your email, and customizable note with dropdown of issues with headline, or something within article

3 - you get email with reply-to of author's email and attached note

4 - you reply to it, sending note to author

5 - submission has a dedicated page on site making it easy for others to send the note

6 - author has opportunity to reply to note, as will be listed on the site's page for that article

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a - when author replies, all users who sent the note get a point

b - authors that reply get a point if majority of senders approve the author's explanation note

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the email that is sent to each person can have ads at top