Suggestions:
# Landing Page
1. Increase the visual weight of the Call-To-Action button. One way to do this would be to move the button up on the landing page, perhaps after the first paragraph.
- You only want enough text to entice users into clicking the button. You can have a secondary fallback that allows them to read more on that page by scrolling down and add a secondary terminal call to action (at bottom of page content above footer).
- - You can defer the story information to the waiting stage area for users to read while they're waiting.
2. INCREASE THE SIZE of the call-to-action text, namely "STOP THE INVASION"
# Game Page
3. "join the queue of fighters" - How do we join the Queue?
4. The use of @names looks like twitter integration. This could be a nice way to add some virality by letting people oauth into enlisting.
5. Can you sell a queue jump for $.99? Either instantly putting you in control or making you next up? It'd be an interesting experiment.
6. if usernames are only preserved by session you could still create lightweight player profile pages. If you twitter oauth in perhaps you can provide links to their twitter profile. You could include things like number of plays, number of shots, number of hits, total points, average points, play frequency per day, etc
General Ideas:
Improve virality mechanics by integrating more tightly with twitter. Allow posting of score, perks for referring people (front of queue hop perhaps?).
Show us some info on our weapon system even if its totally made up.