> can be had for less than the price of the average new car.
Emphasis mine and obviously they are factoring in the $7,500 tax credit which I guess is fine.
I dislike this "price of the average new car" line and it gets repeated a lot. Car manufacturers must love it since it tries to normalize that price as "average" when its not very representative. Grand total "average new car" price that the media is using everywhere is $33,666, but that's only because of the average price of luxury cars and trucks driving the number way, way up. There's a breakdown by sector in KBB's numbers:
http://mediaroom.kbb.com/new-car-transaction-prices-up-2-per...
Scroll down to the second table for more realistic numbers. At any rate the median new car price, if we could get it, would be much more telling. Sadly I can't find it anywhere.
After the tax credit the base model is the average cost of a Mid-size Pickup Truck ($30,045) or average cost of a sports car ($30,712)
But well above the average cost of a mid size car ($25,095) or crossover ($27,056) or subcompact ($17,218)