The article makes virtually no logical case for its own claim. The example that Larry Page should buy twitter because it is great, is immeadiately under cut by the follow up reason. Larry Page is Jewish and Twitter is an extremely vitriolic place, especially towards people of color or minority groups. The "Old Media" problem is that no-one wants to pay for content. Twitter is less of "content" and more real-time news pings-- closer to reuters than NYT. If the author were to make the case they should go the way of Reuters, I would at least entertain it, but Twitter as a b2c play seems like a stretch at this point.

Twitter has an extremely viable business. They should try this innovative model I was reading about called subscription billing. The hail mary play is to ask users for $1 a month. Users would churn and they would have to limit adverts so their current model would take a hit, but it makes sense.

I think users would pay $1 per month per 160 char addition to their monthly limit. At minimum advertisers would. kill adds, sell tweet length. I get it Jack, you want to preserve the arbitrary SMS thing, but it needs to go before your company does.