I hope it doesn't get adopted by other laptop manufacturers. Imagine it does. Then we'll need desktop keyboards to support this standard. I like my wireless keyboard's battery life, and I don't see any benefit in buying a more expensive keyboard with decreased battery life in order to support UI I don't intend to use.
In saying that though, I doubt Apple would actually make this available for website.
I think Apple is going to use this to differentiate its native app offerings from competing web apps, particularly Google's web apps, so I doubt they put much effort into that.
With a bit of legwork, you could refactor and ship a React app with react-native-macos, and write a module that allows you to use NSTouchBar from JS.