The company is continuing to regress, having lost its edge (SJ).
They're completely on the process bandwagon of requiring more accessories, having lost the beauty and functionality of clever, practical simplicity which advances the user experience, instead of making it crappier and inconvenient for change's sake.
Tim Cook's gotta go, they need a more forceful visionary than a bean-counter. MacBook Pro's need to consider detachable displays, alternatives to keyboards, other modes of interaction, so on.