According to the article, anyone can negotiate for a raise at any time. All you have to do is execute the negotiation process.
If I consider myself a high performer, I don't want to have to justify my request relative to others at the company, or what they received, or what they used to win over other people to vote to give them more money that isn't theirs. That's going to put me in a position where I need to win a popularity contest, be around a while (to comment positively on others' raises), or wait a few more months so I don't look pushy and selfish to the entire company.
...because none of that matters if I just do an interview elsewhere and get what I want!