About time
Next step would be to disallow hijacking and data insertion into your stream of data. It would be a step towards cementing ISPs role as a dumb carrier of data.
> The Order prohibits “take-it-or-leave-it” offers, meaning that an ISP can’t refuse to serve customers who don’t consent to the use and sharing of their information for commercial purposes.
So at least they can't cut you off entirely if you don't consent/opt-in.
[0] http://transition.fcc.gov/Daily_Releases/Daily_Business/2016...
Edit: source