Would love to see this extend to things like online music / video as well - especially in the realm of music, a way for musicians to monetize passive plays would be terrific.
Would love to see this extend to things like online music / video as well - especially in the realm of music, a way for musicians to monetize passive plays would be terrific.
This just isn't true. There are plenty of other monetization schemes on the web that work for different types of content. (Subscriptions, donations, subsidies (both corporate and governmental), patrons, etc.)
>Would love to see this extend to things like online music / video as well
It pretty much already exists in the form of Netflix, Hulu, Spotify, Apple Music, etc.
There has been a failure, in my opinion, of successful monetization of valuable content on the net. I don't disagree with you that there are a plethora of monetization schemes that are very effective on the web. However, given the cost of content creation usually content is a loss leader for a separate business model / or business entirely. I think it just leads to crappy content, since now pretty much every article has some kind of agenda and there's little journalism actually taking place. I actually really like Vice for this reason - I think they've found a niche where people are willing to pay for quality content. Same for the Information, which produces terrific journalism and great long form stuff.