a) They were not aware of the downfall stuff on youtube until this point and, when they discovered it, they were horrified and promptly removed them
b) They were aware from the beginning and hated it from the beginning and it's taken them 2 or 3 years to work through the process of taking them down
c) They were aware from the beginning and they loved/tolerated it but something changed their mind recently and now they want them removed
d) It's not actually the film company filing the notices but some elaborate 4chan troll
e) something else
There are no boring hypotheses that I can think of. Every hypothesis has something weird associated with it so I'm really curious which it ends up being.