Yes, you and dilemma make great points. I Agree, that given these companies exist this is beter than a pretence at being 'nice'. However, it's the prediminance and ruling of our lives by the existence and systemic power of such unvalues that is what ruins lives (time, overwork), and the environment. It's simple agent shortish term maximising, for a money game, rather than what would be better: a human / AI collaborative effort to figure out optimal outcomes, and work towards them in informationally rich ways.