I'll echo what @robinwassen said. It's almost always going to be engineering time. We are going to have lower hardware costs at scale, but we are also going to charge a premium there (to operate our business, of course). It just ends up being more and more engineering hours the more you utilize things like Sentry, which often correlates to how successful your business is.
Scrappy lean startup who has no resources and no traffic? Great you can bring up our docker container. Growing company? VC backed startup? Large corp? We offload all of your cares for a trivial cost, which is especially important since we're monitoring a core chunk of the 'health' of your business.