Is AirBnB really in the same market as hotels? I don't think AirBnB manages any property, do they?
Maybe they compete with franchises that solely license a brand?
Maybe they compete with franchises that solely license a brand?
The market is short term rental property, not property management services. Supply chain is how one obtains inventory of product to sell into a market, it does not define what the market is. Owning and managing real estate that can be resold as a short term rental is just one supply chain solution to sell into the market. AirBnB uses a different one.