I found this article really engaging. His ability to explain the product and its guiding principles in laymans terms immediately destroys the many doubts that cropped up in my mind as I read. The lack of unneccessary jargon gave me an affinity to the product that I couldnt have got had he just appealed to the photophiles.

I still have questions but I thought his clear communication style was quite compelling to someone like me who only has a cursory understanding of photography.