Silicon Valley Decides It’s Just Too Hard to Build a Car
bloomberg.com
bloomberg.com
Alternatively, if it is important enough to the firm, they should be offering significantly more money than they are.
It's a bit of a niche and I was fortunate enough to be exposed to it early in my career.
And car company cultures ... I recommend two things to get an idea about them, US ones at least (for Japanese, the revelations of Toyoda's horrible software practices after their code was subject to 3rd party examination is sufficient for me):
Read a bit of DeLorean's On a Clear Day You Can See General Motors (hardcover: https://www.amazon.com/Clear-Day-You-General-Motors/dp/09603... paperback: https://www.amazon.com/Clear-Day-You-General-Motors/dp/03805...), you'll be impressed by the insanity. Granted, things had to change after GM hit hard times, but when you start out with a base like that, well, nothing in recent decades should come as a great surprise.
And the bits in King of the Killing Zone (https://www.amazon.com/King-Killing-Zone-Kelly-Orr/dp/042512...), the best book I know of about the development of the superlative M1 Abrams tank, about the engineers dealing with their Chrysler car salesman boss.
His main concern, at least as described in the book, was that it looked good. Which I suspect was highlighted because it caused the most friction with the engineers and made a good story. Note that in and of itself, that's a good goal, men should feel proud about their weapons (and I can't imagine the culture of French rifle designers), but....
As it turned out, a lot of his input of this type had good results. One bit prompted the start of a design iteration where they shaved a foot off the height of the tank, which is critical for the European theater (by comparison, prior to the development of the "Silver Bullet", maximum main gun depression which translated into greater heights was key in deserts).
In the other example I remember, he insisted the side armor skirts be extended all the way to the back. Now, they were doing simulations of everything to help decide the very many trade-offs of parameters like size, weight, and protection/offensive capability, and this wasn't recommended by those.
But I guess it was a close enough call that they went ahead and did it, and not only did it improve the looks of the tank, it turned out to be important in limiting the kicking up of debris by the treads, which was critical since the M1 was the first (and only?) turbine powered tank, which requires a lot of air, and the air filtering system can deal with only so much junk.
Its all bull crap, if you ask me, and potentially paid article by some lobby. If a tiny company called Tesla can build a car out of nowhere, so can others. Although, the risk taking appetite of big tech companies has certainly went down recently and it does remains questionable if they can actually pull off putting car on market.
[1] There has not been any news (like Apple) on Google giving up on car project. In fact as per recent interview, the project is alive and well: http://www.theverge.com/2016/10/25/13307364/google-self-driv...
Of course BMW, Mercedes, GM, etc. do a lot of design work but a lot of the parts are either standardised or within the customization range of their suppliers.
This is of course how Tesla managed to get into car making so quickly, by buying as much material and expertise and manufacturing capability from existing suppliers as possible.
If Apple and Google have decided to leave it to the existing big players that doesn't sound like any kind of defeat to me, just recognition that there are organizations that already have the expertise and supply chains up and running available to provide what the market wants.
Google has an effort with Fiat-Chrysler to build 100 self-driving minivans. The article seems to have missed that.