Of course Elixir is more welcoming—the language is "practically" functional, easy, and made for building stuff. Haskell's purity and academic background is definitely a big impact on its culture.
As it stands I can't help but feel discouraged when learning Haskell. Haskell feels like a research tool for furthering other programming languages...
I'm still going to learn Haskell, promised myself I would! But I do look to the Elixir folk with a bit of jealousy..