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Comment by jashmenn | Hacker News Reader

The commercial is great! Who helped produce the video? I'd love to hire them for something like this.

Knox Avenue out of Los Angeles. Imagine getting a Sandwich Video made before they were astronomically expensive.

Ping me over email and I'll make an intro. Amazingly talented and honestly my favorite human beings I've met in the past month. CANNOT recommend them highly enough.

Out of pure curiosity, what's the ballpark cost of a commercial like this?

I haven't worked with this agency specifically, but it depends on a variety of factors - e.g. # of animations, actors/actresses, reshoots, reviews, etc. and how in-demand the agency is. It can usually run you low to mid six figures.

If I understand, Font Awesome paid >$100'000 for a video, in order to ask for $30'000 on kickstarter? Or do you think that this video was cheaper? (good will because of the open source nature of the project, or some other factor)

These videos can be done for lot less than 6 figures - avg branded video is 15-25k.

Are some of the people in the video actually working in fo[n|r]tAwesome, or are they all actors? I'm curious.

All actors. I don't think you want us on camera. :)

Is kickstarter the only way to donate/support fa ? Don't need pro, but would love to support you guys - thanks for your project!

Seems like a copy of the Dollar Shave Club commercial.

https://www.youtube.com/watch?v=ZUG9qYTJMsI

Though still well done.

Except that one is funny. Still well done though.

Isn't it basically a ripof of dollar shave club?

Definitely an inspiration! Also Squatty Potty is a favorite.

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