Ireland has now helped financial institutions save €20B in taxes

"Post Apple, Ireland's new tax structures are the most competitive in the world.... For more information call Ireland's Embassies."

Yupp, that is an official site advertising the virtues of Ireland the tax haven.

(1) Get hammered by the EU for poo pooing the union by offering sweetheart tax deals to internationals while completely disregarding the tax interests of fellow union members.

(2) Publicly atone for some past sins and abolish some of the more egregious offences (e.g. double irish sandwich). And promise to not do these kind of shenanigans again.

(3) Go creative and create a whole slew of new "tax optimization" vehicle and aggressively market those.

Oh Ireland...