Edit: Apparently not, as this information is only publicly available since this September. Zeitgeist at work?
It's an idea from sci-fi - I can't remember who wrote what, but there was a society where citizens got more or fewer votes depending on their behaviour (edit: Alastair Reynolds? Banks? Feels like it was one of them.), and knew each other's scores, and Tom Disch's 334 is explicitly about scoring people, and one segment is dedicated to "Baz" desperately trying to get his score up by producing a piece of state-loving prose, before narrowly failing and being consigned to life as a faceless "g[ue|o]rilla" soldier - although in that the state scored you, not other people.
[update]
https://en.wikipedia.org/wiki/Whuffie
I was thinking later, Cory Doctorow: https://en.wikipedia.org/wiki/Down_and_Out_in_the_Magic_King...
+1 upvote, would cautionary tale again.
PS - If you haven't read Rapture of the Nerds, check it out. It's a Doctorow character (downer of a dude) in a Stross world (craaazy tech).
Brooker claimed he was spooked by this coincidence.