The car manufacturers don't appear to be ignoring tesla at all. In fact, Tesla is being outsold by more than one of the "old" companies electric cars today.
If you have to compare it to phones, it's much more similar to iphone vs android. Android might not have been first, but they responded quickly.. a variety of phones/cars allows manufacturers to meet the requirements of more market segments.
At the end of the day, Tesla/Apple can only offer a handful of models.. if you don't like it, you're choices are the large variety produced by Android manufacturers. That virtually guarantees Android will have a greater market share than the iphone/Tesla.