Just because it didn't effect you directly doesn't mean it wasn't a big deal. I'm in Nashville and was not effected, but I'm not writing it off as a non-event. The worrying thing is hacked IoT devices were militarized (just using this as a term, not saying this was a state actor, though it very well could have been.)

Imagine if the hack occurs again, but is more targeted towards things that aren't just minor annoyances, and maybe happens on election night in the U.S.; I mean just earlier this year a repo on a package manager being deleted caused mass failure across the world of applications. A targeted attack on certain assets or dependencies could be very bad indeed. I would argue that GitHub being effected was more important than the other consumer based services in this attack. This is the first of many similar attacks in the coming years.