Google Has Dropped Ban on Personally Identifiable Web Tracking
tech.slashdot.org
tech.slashdot.org
What I don't understand is that the article says that the change was made in the summer. So how come no-one spotted this until now?
Unfortunately I can't remember the site's name, or find it in my bookmarks, sorry.
My general recommendation is: do not use Google products unless you really have to. Do not recommend Google products to your friends and relatives.
This is minimum you can do.
Only thing that will really signal them that they are doing something wrong is loosing the market share.
Who else wants this?
Sadly, it seems "the public" just doesn't care all that much. (If they're even aware of the implications of their complacency, which seems doubtful.)
The trouble is, most of our elections are decided on a very small number of very high profile and high impact policies: economics, education, healthcare, and the like.
Technology raises many minor issues that affect lots of people, often for the worse, but few are going to care about those issues more than their child's education or putting food on plates.
Meanwhile, the tech firms getting insanely rich off these kinds of measures have small armies of lobbyists "advising" the technologically naive political classes on what they should be doing, backed by effectively unlimited war chests.
Until we have political systems that aren't dominated by rare elections decided by very few issues, this will unfortunately continue.
I think at some point soon, reality is going to force ordinary people to become more aware of the privacy and security implications of all these technologies they accept into their lives. The trouble is, as we've just seen with the IoT DDoS attack, by the time large numbers of people become sufficiently aware and motivated to do something about these issues, serious problems may already have happened.