Not only does it mask the fact that the supposed non-programmer template designer would still have to understand HTML and CSS yet somehow not have even the most basic knowledge of JS, but they would still have to be able to use whatever build tools are necessary to actually render those templates, including version control and node.js (which is the de facto platform for client-side build tools these days). The target audience seem to be old-school "webmasters" who FTP their PHP templates to the live server yet we're talking about technologies requiring a workflow that already precludes them.
So we're talking about a scenario that only benefits people who already tick all the boxes for "front-end developer" except they apparently suffer from a nervous breakdown if they have to look at an if-block or understand a for-loop yet they'll be fine learning another template language that is typically based on JS expressions anyway (though Angular was guiltier of this than Vue).
Maybe these people exist. Maybe there are teams where optimizing technical decisions for these people results in a net benefit. But I strongly doubt that this scenario is so widely applicable that this design decision makes a framework inherently superior when the cost of JSX to a team of JS devs is practically nil.