Right. Usually the Jungian usage is written 'Self' with a capital 'S'.

I quite believe in it now and looking back, credit it as the source that allowed me to quit various dead-end jobs, even when they paid a lot and were held in high regard by everyone around me. My ego said, "Hey, be content this is a great job!" But the Self doesn't care how much money a job makes. It cares about 'individuation' and growth.