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What's interesting is that the satisfaction of those factors are evaluated in a binary way. From my experience and the experience of people I've spoken with, utility increases as those factors increase even after the factors reach a baseline requirement.

Hey, Kelly. Enjoyed the article but it seems like someone edited over your Google Doc. Do you think you could restore it to the original version?

Hi sushid,

What I posted is a sanitized copy of the doc with dummy information. Out of respect for the companies, I won't be posting my copy of it.

Gotcha! I figured that might be the case. I'd be very happy to hear more about those table stakes. 100 stakes is a lot tho =)

I would love to read those questions, any chance you could publish them somewhere?