What a shame. The only consolation, if any, is that they are not the first ones to crash on Mars. If I remember correctly the historic chances of landing successfully on Mars is about 50/50.
https://www.youtube.com/watch?v=Ki_Af_o9Q9s
(Note: I get goosebumps every time I watch this, absolutely amazing problem solving.)
However there are projects that completely miss their target and just float in space, so even then it's not 100%.