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I work in the gambling industry, and the amount of money bet on this market by Irish and UK customers (most of Paddy Power's userbase) would be a relatively very small amount. So they settle all bets on Clinton as a winner now and reap all the free publicity (which PP are experts at doing). Aside from that, the type of user betting on this market are not going to withdraw their winnings, it will go straight onto the next horse race or premiership game :)

I think they do it for the publicity.

Because you get a lot of free press.