Believe me, I know. I carry my D3300 on all my vacations - it's the cheap, entry level DSLR for people like me who want to take better pictures but don't want to invest thousands in high level cameras. Or training ;) But I am like head-over-heels for my 50mm prime.

That aside, that's not really the point at hand. The hypothesis is that there is still a value desert between smartphone cameras and DSLRs that isn't adequately filled by traditional point-and-shoots. And perhaps, Kodak could uncover some by pairing a pocket space computer with a data connection and a better lens (think about what Nokia put on their smartphonecamera) but dropping the phone requirement. This Ektra isn't it, obviously, but it might be a step in that direction.