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I'd argue the people buying digital smart watches are a new market: they are not giving up their mechanical watches to buy a smart watch. Instead they are smartphone users who have realized that taking a 5" smartphone from your pocket every time you want to check the time is not always convenient...

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And I'd add that they stopped being part of the watch market a long time ago, when they realized their cellphones were enough to read the time.

The smartphone removed people from the watch market. Now it's bringing them back aboard the new [expensive] smartwatch market.

This 20 years slow move should be taught in marketing and business courses.

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