Smart watch , and I love tech I own a pebble and apple watch and an Android wear, it doesn't have anything to do with a watch. In fact a mechanical watch is already far far away from a quartz movement watch. IWC , Omega, junghans(German), Nomos , rolex, Patek... all this brands all this watch making houses are something that a smart watch can't compare with. The person that likes watches, will wear a smart watch to exercise. TAG made the smart watch because the CEO is amazing and he doesn't fear anything. But when people confuse smartwatch market with mechanical watch market doesn't know what is talking about and doesn't own a real watch. Btw, one of the problems I see with smart watches is that they are ugly objects, even the apple watch if you compare it to a Hublot or a simple Hamilton is just an ugly object, and watches are more than time keeper devices are objects that when you look at them in your wrist , the give you the sensation of beauty of harmony and also they tell time.