Poster child of the rotten ratings right here:
https://www.amazon.com/gp/product/B01B6ZHV7C?th=1 (rated 4 stars but 87% of reviews are 1 star)
https://www.amazon.com/gp/product/B01B6ZHV7C?th=1 (rated 4 stars but 87% of reviews are 1 star)
Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
So a product would just need a small percentage of 5 star reviews in the beginning of the review period.